News
The Mobile Marketing Association (MMA) has announced its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, effective immediately.
In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company's overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team. As President and CEO of the MMA, Mr. Wehrs will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide.
| Moving On Up... @ Mobile Marketing Association... | January 13, 2009 |
In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company's overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team. As President and CEO of the MMA, Mr. Wehrs will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide.
