News
Quattro Wireless now has a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.
Quattro's ad targeting platform and publisher inventory will have the ability to accept traffic from Microsoft Advertising's Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign. With this collaboration, mobile campaigns are set-up through the Microsoft Advertising's Atlas Media Console and, together with Quattro's ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer's mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro's premier publisher network to extend their reach and placement options.
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| Ad Play For Mobile Brings Quattro + Microsoft Together... | January 13, 2009 |
Quattro's ad targeting platform and publisher inventory will have the ability to accept traffic from Microsoft Advertising's Atlas Media Console buy-side ad serving technology, which will offer advertisers and agencies an efficient option in setting up, tracking, billing and measuring an integrated mobile campaign. With this collaboration, mobile campaigns are set-up through the Microsoft Advertising's Atlas Media Console and, together with Quattro's ad-targeting platform, can be seamlessly served across any publisher within the Quattro Ad Network. The Quattro partner integration simplifies the complexity of mobile media planning and buying by refining the targeting method and dynamically serving ads based on the consumer's mobile device and relative screen size. Additionally, media planners and buyers will be able to work directly with Quattro's premier publisher network to extend their reach and placement options.
